The Visionary behind Visionaries
Amy Shoenthal founded Visionaries Collective after two decades of marketing experience working with global brands from Procter & Gamble to Google. She specializes in brand narrative, messaging architecture, and communications strategy, helping organizations cut through internal complexity to speak with clarity and purpose.
A journalist by training, Amy has spent years profiling the founders and leaders shaping their industries, with bylines in Forbes, Fast Company, Harvard Business Review and more. That reporting background informs everything she does: she knows how to find the story worth telling, build the strategy around it, and make sure the message reaches the intended audience.
Her book, The Setback Cycle, became a USA TODAY bestseller by doing what Amy does best: taking a complex human experience and making it actionable. She brings that same instinct to her clients, whether she's working with an organization to unify its voice, a founder to sharpen their positioning, or a leader to articulate what they've built and why it matters.